Natural Ingredients Approach
"No need to sacrifice beauty for health anymore - Safe, Gentle, Plant Powered Beauty."
We believe in the power of plants! All our products are vegan, and our ingredients are carefully selected to give optimum performance. We believe in Transparency, Nature, Health, Safety, and Education; learn more about our ingredients below.
Aloe Vera (Aloe Barbadenis Leaf Extra)
Nutrient-rich moisturizing agent packed with vitamins and minerals that provide excellent hydration for your curls and skin.
Baking Soda (Sodium Bicarbonate)
White crystalline salt commonly known as baking soda; it is used to stabilize the pH of our products.
Castor Oil (Ricinus Communis Seed Oil)
Plant oil pressed from castor beans that provides ultra hydrating moisture, vitamins, and minerals for your curls as well as your skin.
Coconut Cleanser (Cocoglucoside)
Cloudy liquid derived from coconut that provides ultra gentle cleansing, great lather, and non-greasy hydrating properties to your hair and skin.
Coconut Cleanser (Laurlyglucoside)
Natural, gentle cleanser made from coconut or palm oil and corn glucose that thoroughly cleanses curls without stripping it.
Coconut Oil (Cocos Nucifera Oil)
Plant oil derived from coconut that promotes scalp health, moisturizes dry hair, and adds luster, shine, and softness to your curls. It also lubricates the hair shaft, reduces hair breakage, and promotes hair growth.
Corn Sugar Gum (Xanthan Gum)
Natural plant sugar gum used in a lot of food products we eat every day. We use it as a natural stabilizer to prevent the ingredients in our products from separating.
Flaxseed/Linseed (Linum Usitatissimum Seed Extract)
Superfood plant seed that provides healthy fat, antioxidants, and vitamins for radiant curls and healthy skin. Its essential fats keep your scalp well-moisturized and promotes hair growth.
Food-Grade Preservative (Citric Acid)
Food grade preservative that occurs naturally in citrus fruits, especially lemons and limes.
Food-Grade Preservative (Potassium Sorbate)