Natural Ingredients Approach

"No need to sacrifice beauty for health anymore - Safe, Gentle, Plant Powered Beauty."


We believe in the power of plants! All our products are vegan, and our ingredients are carefully selected to give optimum performance. We believe in Transparency, Nature, Health, Safety, and Education; learn more about our ingredients below.

Aloe Vera (Aloe Barbadenis Leaf Extra)
Nutrient-rich moisturizing agent packed with vitamins and minerals that provide excellent hydration for your curls and skin.
Baking Soda (Sodium Bicarbonate)
White crystalline salt commonly known as baking soda; it is used to stabilize the pH of our products.
Castor Oil (Ricinus Communis Seed Oil)
Plant oil pressed from castor beans that provides ultra hydrating moisture, vitamins, and minerals for your curls as well as your skin.
Coconut Cleanser (Cocoglucoside)
Cloudy liquid derived from coconut that provides ultra gentle cleansing, great lather, and non-greasy hydrating properties to your hair and skin.
Coconut Cleanser (Laurlyglucoside)
Natural, gentle cleanser made from coconut or palm oil and corn glucose that thoroughly cleanses curls without stripping it.
Coconut Oil (Cocos Nucifera Oil)
Plant oil derived from coconut that promotes scalp health, moisturizes dry hair, and adds luster, shine, and softness to your curls. It also lubricates the hair shaft, reduces hair breakage, and promotes hair growth.
Corn Sugar Gum (Xanthan Gum)
Natural plant sugar gum used in a lot of food products we eat every day. We use it as a natural stabilizer to prevent the ingredients in our products from separating.

Flaxseed/Linseed (Linum Usitatissimum Seed Extract)

Superfood plant seed that provides healthy fat, antioxidants, and vitamins for radiant curls and healthy skin. Its essential fats keep your scalp well-moisturized and promotes hair growth.
Food-Grade Preservative (Citric Acid)
Food grade preservative that occurs naturally in citrus fruits, especially lemons and limes.

Food-Grade Preservative (Potassium Sorbate)

Food grade preservative that occurs naturally in some fruits; it helps to prevent spoilage from bacteria, fungi, mold, and yeast. 
Naturally Occurring Preservative (Benzyl Alcohol)
A preservative that occurs naturally in some fruits and teas; it is a safer alternative to parabens, formaldehyde, and other toxic preservatives.
Plant Fiber (Hydroxyethylcellulose)
Natural gum derived from tree trunks used as a helper ingredient to thicken our products.
Plant Gum (Guar Hydroxypropyltrimonium Chloride)
Natural conditioning agent derived from the guar gum plant that hydrates your curls without buildup.
Rapeseed/Colza Oil Derivative (Behentrimonium Methosulfate)
Plant-based wax naturally derived from rapeseed (colza) oil that provides efficient conditioning to your hair and skin delivering a soothing and elegant feel.
Rice Milk (Water, Oryza Sativa Extract)
Plant milk made from rice; it strengthens the hair by providing essential proteins, vitamins, and minerals.
Rice Water (Water, Oryza Sativa Extract)
Starchy water left over after rice is cooked or left to soak. Rice water strengthens the hair by providing essential vitamins and minerals.
Vegetable Glycerin
Clear liquid typically made from soybean, coconut or palm oil that provides moisture and condition to your scalp, hair and skin. It works especially great for curly, thick, and frizzy hair and is known to be helpful in conditioning damaged hair.
Vitamin E (Tocopheryl Acetate)
Natural antioxidant that nourishes your scalp, hair and skin as well as provide protection against environmental free radicals.
Vegetable Wax (Cetearyl Alcohol, Polysorbate 60)
Vegetable wax that facilitates the mixing of water and oil based ingredients in our products to deliver that creamy and smooth appearance you enjoy from us.

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